Rihanna california king bed text
NIVEA has signed up international star Rihanna as the voice of its anniversary campaign and her song, 'California King Bed', will accompany it throughout.
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NIVEA hopes that this investment will strengthen the brand and stabilize its position as the number one skin care brand. NIVEA's marketing budget for 2011 is in the region of one billion euros and around 70 percent of this is being invested in the new campaign. This knowledge was one of the main factors in our decision to make skin the focus of our campaign," explained Markus Pinger. According to a study*, that is currently only around 10% of all women worldwide. "We know that people only feel comfortable in their skin if they are happy about the way they look. NIVEA has selected compelling visuals that elevate the importance of skin and capture moments of closeness between people of different ages, genders and nationalities. The two-day cruise gave them the opportunity to experience the new "100 Years Skincare for Life" campaign's image worlds live in history and science exhibitions. NIVEA invited guests from 50 countries to accompany it on a journey through the brand's history as part of its 100th anniversary celebrations.
![rihanna california king bed text rihanna california king bed text](https://d29ci68ykuu27r.cloudfront.net/items/19810666/cover_images/cover-medium_large_file.png)
On May 15 we're launching a global campaign, "100 Years Skincare for Life", centered around the values that have been associated with NIVEA for generations: trust, honesty, reliability, honesty and family," said Markus Pinger, Beiersdorf Board Member for Brands, at the NIVEA Skin Journey press conference on May 10, 2011. We are realigning the NIVEA brand during its centennial year.
![rihanna california king bed text rihanna california king bed text](https://i.pinimg.com/originals/90/e9/73/90e973b4b471888b08866aa6f8a3f93d.jpg)
Rihanna's song, 'California King Bed' will accompany the NIVEA anniversary year internationally. Cross-media digital measures will address new NIVEA consumers.